What's Next In Events: Marketing Special
This wasn’t a “use more tech†conversation.
It was a “be more intentional†conversation.
Alison Church (CMO, Easyfairs), Paul Richardson (PR, Vivid Ink) and Gina Kay (Marketing Manager, Mash Media) all agreed on something fundamental:
The basics still win: Know your audience. Know what they value.
Know how they consume information.
And don’t confuse tools with strategy.
But here’s where it gets interesting…
The debate around quantity vs quality is far from settled.
Exhibitors still ask:
“How many people came through the door?â€
But organisers are increasingly measured on:
Connections made
Meetings booked
Influence attracted
Engagement depth
It’s no longer just a numbers game.
But numbers still matter.
That tension is where modern event marketing lives. < Back to Home
Welcome to Confex Podcast Studio - On Demand
Creating power lists for your market
Thu 26th @ 14:15
Building an Event Tech Dream Team: How Specialist Tools Drive Better Commercial Outcomes
Thu 26th @ 13:30
Event Planner News - This Week In Events
Thu 26th @ 12:00
Event Tech Talk Show
Thu 26th @ 15:30
What's Next In Events: Marketing Special
Thu 26th @ 11:00
The client never knew....
Thu 26th @ 10:30
The UK Exhibition Ecosystem in 2026: What Comes Next
Wed 25th @ 16:30
Event Tech Talk Show
Wed 25th @ 10:00
What's Next In Events - with Mike Frost
Wed 25th @ 14:30
What's Next in Events - Silent Seminars Special
Wed 25th @ 11:00
What's Next in Events - with Matt Stalker
Wed 25th @ 13:30
What's Next In Events - with Winnie Cowley
Wed 25th @ 12:00
Event Tech Talk Show
Wed 25th @ 10:30
Event Tech Talk Show
Wed 25th @ 09:30
The client never knew....
Thu 26th @ 10:15
The client never knew....
Thu 26th @ 10:00
