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Unlock the Full Potential of Webinars and Virtual Events – With AI

Eventsforce Theatre

In the fast-evolving world of digital marketing, virtual and hybrid events are often overlooked, and their role in content repurposing is underappreciated. Despite their potential to bring in valuable first-party data, easily foster deep connections and build brand reputation, webinars and virtual events remain underutilized, and the standard operating procedure for hosting, marketing, and repurposing effective post-event content has not evolved.

But AI is shaking up those perceptions and can help unlock the full potential of virtual events, making them the cornerstone of any brand’s digital marketing strategy – from finding the right attendees and automating webinar content creation, to collecting and interpreting the most insightful data, to personalizing participant outreach post-event.

In this session, Zoe Fiddes, Head of Customer Success EMEA and APAC at Kaltura, will discuss the ways in which AI can enhance the strategic value of webinars and other virtual, and hybrid events, and transform them into more impactful marketing tools.

Key Takeaways:

How webinars and virtual events effectively foster deep connections and build brand reputation
How AI can be used to make webinar and event creation more user-friendly by automating content creation, personalizing the attendee experience, and gathering insight-fueled analytics
How marketers can capitalize on real-time analytics during webinars and virtual and hybrid events to keep audiences better engaged and build lead gen.
Practical ways to use AI to repurpose content, including generating more webinars from that same content and building momentum

The broken promise of personalisation, its grand return, and what it could mean for your next event

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Eventsforce Theatre

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Unlock the Full Potential of Webinars and Virtual Events – With AI

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Supercharge your B2B marketing: Cracking the code of LinkedIn ads and email campaigns

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Tech Demo: Whova

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Tech Demo: JustAttend

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Making events truly accessible: A discussion on accessibility, neurodiversity, and UX

Gabby Austen Browne, Matt Allen, Will Custard

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How Marketforce Live leverages E-commerce techniques to sell more event sponsorships and deliver better services for exhibitors

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Adam Parry, Clive White, Jonny Stevens, Michael Kamleitner, Rodney Hart, Shayne Smith

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Alexander Angus, Alison Church, Duncan MacOwan

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Tech Demo: Event Options EU - Streamlining Pre-Event Registrations

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Insights and trends to shape your 2025 event strategy

RJ Crowder-Schaefer, Rodney Hart, Stevyn Kemp, Wieke Sjahrir

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How AI-driven event platforms are changing the planner & attendee experience

Muhammad Younas

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Revving Up Efficiency: How Formula 1 Transformed their Event Operations with Cutting-Edge Technology

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Sue Yardley

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Colja Dams

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Best practices for capturing and using event data in HubSpot

Jonathan Kazarian

Eventsforce Theatre

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James Carty, Raf De Kimpe

Cvent Theatre

Tech Demo: The Eventogy Challenge: build a complete corporate event in 15 minutes!

Tom Phillips

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How AI Transformed an MPI Conference and Can Transform Your Event

Michael Conybeare

InEvent Theatre

Tech Demo: Premagic

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Holistic event measurement to understand and communicate event impact

Dax Callner, Lucy Francis

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Boost your stand sales: Proven strategies for exhibition success

Jason Stookey

InEvent Theatre

Investing in tech to drive growth: A niche operators digitalisation journey from an analogue operation to achieving a unified event tech stack.

Ade Allenby, Matthew Birch

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How LIV Golf uses AI to enhance the fan experience

Charlie Brownridge, Luke Burgess, Mark Boulter

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Graham Simon

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Tech Demo: ePlannerPro Meeting Scheduling Platform Demo - Optimising Event Coordination

Mihir Patel

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Gerard Lennox

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Anup Mohan

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Access Event Tech Live ON DEMAND

Unlock the Full Potential of Webinars and Virtual Events – With AI

The broken promise of personalisation, its grand return, and what it could mean for your next event

Deloitte

Tech Demo: The Eventogy Challenge: build a complete corporate event in 15 minutes!

Maximising event ROI: Overcoming the challenges of post-event engagement

Unlock the Full Potential of Webinars and Virtual Events – With AI

Supercharge your B2B marketing: Cracking the code of LinkedIn ads and email campaigns

Tech Demo: Whova

From chaos to control: Mastering event management in 2025

Tech Demo: JustAttend

Making events truly accessible: A discussion on accessibility, neurodiversity, and UX

How Marketforce Live leverages E-commerce techniques to sell more event sponsorships and deliver better services for exhibitors

Future-proofing event venues: How Broadwick approaches infrastructure technology and innovation

Learn how to grow your revenue and achieve real success

ETL Launchpad: The Startup Competition Grand Final

What’s new in event tech? Innovations unveiled at Event Tech Live 2024

Smarter exhibitions: How can AI enhance the exhibition experience – for exhibitors, visitors, and organisers

Tech Demo: Event Options EU - Streamlining Pre-Event Registrations

Tech Demo: Event Options EU - Create Lasting First Impression: Mastering Onsite Check-In

Insights and trends to shape your 2025 event strategy

How AI-driven event platforms are changing the planner & attendee experience

Revving Up Efficiency: How Formula 1 Transformed their Event Operations with Cutting-Edge Technology

The JOY index: Applying AI tools to measure the immeasurable

Unlock event excellence: Experience how AI speech translation enhances event accessibility and attendee engagement

Wired for Engagement: The Neuroscience Behind Memorable Events and Innovative Event Technology

AI in events: Shaping tomorrow’s experience

Best practices for capturing and using event data in HubSpot

Event tech in action: How technology and teams create success

Top Questions to Ask Your Event-Tech Vendor

Tech Demo: The Eventogy Challenge: build a complete corporate event in 15 minutes!

How AI Transformed an MPI Conference and Can Transform Your Event

Tech Demo: Premagic

Holistic event measurement to understand and communicate event impact

Boost your stand sales: Proven strategies for exhibition success

Investing in tech to drive growth: A niche operators digitalisation journey from an analogue operation to achieving a unified event tech stack.

How LIV Golf uses AI to enhance the fan experience

Getting value for money from a hosted buyer programme

Tech Demo: ePlannerPro Meeting Scheduling Platform Demo - Optimising Event Coordination

Tech Demo: Xitagy – Managing invitation-led events for sponsorship, corporate hospitality, and award programs

Tech Demo: Premagic